Team Rubicon took their second win in the Associate competition March 15.

The week, the teams worked on a case with America Online. They were to create a video and a slide deck that reflect AOL’s core value: “We take fun seriously.”

The video’s aim was to capture the essence of Baltimore heritage and culture while showing AOL employees having fun at work. The self-running slide deck was used to present a fun new idea or challenge the staff can do with a $300,00 budget.

Team Rubicon’s video worked almost as a music video. The team interviewed and played games with AOL employees to get to know them on a personal level and to show what a day at AOL is all about. Using strictly candid footage, Rubicon’s video captured real employees having real fun in the office to a backdrop of party music including Ke$ha, Rihanna and Katy Perry.

“We wanted to pick something upbeat to convey the fun side of work,” Stacy Ruddy of Team Rubicon said. “You should get up and start dancing when you watch this.”

Team Rubicon also designed a Grand Prix themed party, featuring cookout food, beer, a friendly remote control racecar competition, and a raffle to win tickets to the Grand Prix.

They also proposed that an air hockey table and a basketball shoot out be added to the office so those who couldn’t attend the party could still benefit from their new idea.

Team PROFessionals’ video focused more on the Baltimore aspect of the task. They began the video asking employees, what “Baltimore is,” to which they supplied their favorite words, like “lax” or “the greatest city” as answers.

Their new idea was “Bring Bingo to Baltimore.” Unlike your average Bingo game, this version has tasks such as “sing children’s lullaby to a receptionist” or “wear clothes backwards day” instead of numbers.

AOL employees informally voted on which video and slide deck they preferred, and Team Rubicon prevailed, successfully capturing the essence of the office. Judges said Team PROFessionals’ video seemed too similar to a sales pitch.

“I really get a sense that you really had a lot of fun. You worked together tight and there is evidence of great teamwork,” president and CEO of Baltimore Gas and Electric Company Ken DeFontes said. “[But] it is important to present your work like you are proud of it. Presenting seems more natural for [Rachel Pashkevich].”

When it came down to eliminating one of the two remaining members of team PROFessionals, Pashkevich would “stand out more in a work place” than PROFessionals team leader Kathleen O’Riordan, according to DeFontes. Therefore, O’Riordan will not continue in the competition.