The Campus Activities Board has booked an opening artist and headliner for Tigerfest 2012, with the possibility of one more opening act, according to CAB Director and Towerlight columnist Sam Silverman.

Silverman would not name the artist, saying that CAB is obligated not to release the information before receiving confirmation of a contract.

“We’re not hiding things from the students,” she said. “It’s just contracts.”

For the first time ever, Tigerfest will not incorporate an associated theme, according to CAB Assistant Director Thomas Moore.

Other changes to Tigerfest include the addition of multiple sponsored street and food vendors, as well as more carnival games to foster a festival-like atmosphere.

“We felt like having a theme for Tigerfest limited us creatively,” Moore said. “We’re going to step outside of the box, step up the tradition of what we usually do, and kind of open up our minds and give us more opportunities and more avenues for creativity.”

Silverman said that CAB is excited for this year’s concert.

“Last year so many things went wrong because it was everyone’s first time holding a major concert in the stadium,” she said. “On all levels, and with technical stuff and layout, it had never been done before.”

CAB is also developing a marketing plan to promote a new Tigerfest brand and logo, which Moore said he hopes will stay consistent for future Tigerfests. CAB is also planning an event to reveal the musical acts, though nothing has yet been decided.

“Our marketing committee is going to propose a plan to the board and the board will vote to go forward with it,” Silverman said.

Programming chairs Courtney Rowe and Gabi Wurtzel will develop this program.