Pitch, Please!: K-pop or not
The success of Korean rapper PSY’s “Gangnam Style” is like the male counterpart to the runaway success Carly Rae Jepsen had with “Call Me Maybe.”
I started off with a less than enthusiastic reaction toward “Gangnam Style.”
It reminded me too much of LMFAO’s “Sexy and I Know It,” with its over-the-top crude humor.
As an avid listener of K-Pop (Korean Pop) music, I would have enjoyed it more if 2NE1 or BoA would have been the ones to break the American music market rather than some 34- year-old who looks as if he’s riding an invisible horse.
It did grow on me after a few listens, but what really got me was how major media networks like CNN were picking up on this.
I remained unbothered by it and thought it was a slow news day and that they had nothing else better to do with their lives.
Then more coverage and celebrity endorsements came in and now it’s already hit top 20 on iTunes charts worldwide and is the No. 1 watched K-Pop video of all-time, with over 100 million views and a million likes.
As much as I enjoy the success PSY is getting, I wonder if this is going to hurt the chances of other K-Pop musicians to break into our market.
The closest we got to a K-Pop hit was back in 2009 with “Nobody” by Wonder Girls, which peaked at #76 on the Billboard Hot 100.
Then again, that was in English. If America is going to be checking for another K-Pop song stylized like “Gangnam Style,” they should look elsewhere, as most K-Pop artists have adapted America’s cookie cutter dance formula for their hits and their artists are primped and preened into well-rounded tour de forces.
To be honest, the song is more American than anything that’s come from South Korea as of late.
American radio has already added this into rotation and Scooter Braun (Justin Bieber’s manager) has signed PSY to his record label.
I don’t want “Gangnam Style” to be a one-hit wonder and then be on my deathbed when something comes close having similar success.