Pink was the theme at an event hosted by the sorority Alpha Epsilon Phi in West Village Commons Tuesday, Oct. 2.

Manicures, pink hair extensions, henna tattoos and free informational material on breast cancer were all available to students.

“Our motto was ‘Get pampered, fight cancer,’” Alpha Epsilon Phi member Emily Salanon said. “We thought that getting pampered at reduced prices would be something that many college students would be interested in.”

Breast Cancer Awareness Month has kicked off in full gear and the Towson community is showing their support in various ways.

Campus lights have been decorated with pink gels to bring awareness to a disease that can affect hundreds of thousands of individuals each year.

Other local organizations are also bringing awareness to breast cancer to campus.

During the Towson football game against Maine Saturday, Oct. 13, a local salon, About Faces Day Spa, will be offering pink hair extensions for a small fee, which is donated to the American Cancer Society.

“Pink hair extensions have become so popular over the last few years,” Caitlin Mahoney, an About Faces hair stylist said. “It’s so encouraging to see students support the cause by wearing pink.”

With more awareness surrounding the issue, it has become increasingly popular to wear pink in some way or another, Salanon said.

“It’s amazing to walk around campus in October and see women with a streak of pink hair, a pink cancer ribbon on their backpack and pink nails,” Salanon said. “It’s kind of like an unspoken pact that we’re all in this together.”

When an organization advocates for something like breast cancer, with each year interest grows, Maryanne Liebner, also a member of the Alpha Epsilon Phi Sorority, said.

“I think it is nice to wear or have pink things to show support, but I think it is more than just wearing something, it’s about doing something,” Liebner said.