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First round of cuts made in business competition

20 February 2013 By Brandi Bottalico, Associate News Editor No Comments

The ninth annual College of Business and Economics-sponsored Associate competition began Tuesday, Feb. 19.
The Associate is a business competition for Towson seniors to showcase their business savy by applying skills learned in classes to real-life cases, in the same vein as Donald Trump’s “The Apprentice.”
Eight seniors are divided into two teams of four.
Team 52 trumped the Dream Team in the first challenge, in which each team had to develop a marketing strategy for a business.
The participating business, Len the Plumber, chose Team 52’s marketing approach for their critical thinking and detail on implementation, Director of Marketing Lisa Fairley said.
“I think [Team 52] had a leg up because they visited the business Saturday,” Fairley said. “That visit led directly to one of their suggestions.”
The Dream Team had them beat on presentation, Fairley said, but only covered a surface level of information.
Kristin Riess, a member of The Dream Team, said she was nervous with the first challenge, because she didn’t know anything about a small plumbing business and its needs.
“I think we need to do a lot of consumer research and we need to be more analytical,” Riess said.
Shohreh Kaynama, dean of the College of Business and Economics, said for next week The Dream Team should do a site visit.
“[The participants] always amaze me with the amount of work and creativity they do in a week,” she said. “But at the end of the day it’s up to the client.”
Team 52 said that time management is what they want to work on for next week.
“The week creeps up on you fast,” Team 52 member Erin McGall said.
Next week the participants will take on a challenge from CoverGirl, where they will work on a campaign to promote their nail line.

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