Class competes to market Mazda3
Towson’s Marketing 425 class will get hands-on experience and a $3,000 budget this semester to market Mazda’s new car.
Marketing major Emily McCormick, who is in the class, said she didn’t expect this when she enrolled, she was just trying to fulfill a requirement.
“I was so excited when I heard about this project on the first day of class,” she said. “I don’t think I’ve been this pumped up for a semester before.”
Sometimes it is not enough to just sit in the classroom and learn by lecture and notes, getting hands-on experience allows you to get the most out of college, marketing professor Dr. Philippe Duverger said.
“Whether they win or not they will have an experience that is difficult to replicate with case studies or things we do in class,” Duverger said.
Before Mazda launches their new Mazda3 in January 2014, the company wants to get an idea of what the public knows and thinks about the new car.
Mazda partnered up with e.venture, an investor company that organized the Mazda Marketing Competition. The seven different universities in the Northeast region that are participating including, Boston University, University of Maryland, College Park, Drexel University, University of Pittsburgh, Quinnipiac University, Southern New Hampshire University and Towson University.
Duverger’s class will be split up into seven teams that will act as advertising agencies. Each team will have a budget of $3,000 that they will use to execute their strategy during the competition. The teams’ main objective is to create awareness for the new car around campus and the Baltimore area with events promoting the new Mazda3.
Eventually each team will make a presentation to the executives of Mazda, and two teams will move on to the next level.
One of those teams will be the winner of a $3,000 grant and will be given the opportunity to compete on a national level.
McCormick said she can’t wait to get started on the competition.
“It brings a deeper level of learning since it gives us a hands-on experience that we can put on our resumes,” she said. “It will probably be the most helpful class since this is the sort of thing I want to be doing when I graduate.”