Marketing minor open to all majors
Students hoping to minor in marketing won’t have to wait much longer.
As of the spring semester, the marketing minor will be open to the general student population.
Previously the minor was only open to those in the e-business and business administration majors. To be considered eligible for the academic track, interested students must have completed at least 12 units of courses, including those completed before the minor is declared.
While the minor will be open to all other majors, the predominant interest is anticipated to come from students in the Art, Electronic Media and Film and Mass Communication departments whose future career paths might require marketing or administrative knowledge, according to the “Proposal for a Marketing Minor within the College of Business and Economics.”
Kelsey BaRoss, president of TU’s American Advertising Federation, supports the new minor wholeheartedly.
“Marketing in general is just a good kind of background to have,” BaRoss said.
According to the proposal, the coursework has been “designed to develop all of the knowledge, skill and attitudes included in the profile of a CBE graduate, along with skills in analyzing customers, assessing the marketing environment, and in the process of creating, communicating and evaluating an attractive value proposition.”
In short, the purpose of the minor is to pick up where a 2006 to 2010 “Marketing Certificate” program available only to mass communication majors left off.
According to the aforementioned proposal documents, the program consisted of 15 credit hours, the completion of which amounted to a certificate signed by the Mass Communication and Marketing department chairs. While this program served to further the knowledge of its students, it was also designated unofficial, meaning that it did not appear on students’ transcripts.
Because of its unofficial status, the certificate program was discontinued in 2010 when the University encountered what Business Department chairwoman Judy Harries called a “cash crunch.”
Without the proper funds, the four-year-old program was forced to close and multiple mass communication majors were left without the opportunity to study marketing further. The marketing minor is the solution to this problem, allowing students of all disciplines to learn what they can about marketing.
As a senior, BaRoss is too close to graduation to be affected by the new minor option, but she maintains that the program will be nothing but beneficial to those who are. She insists that mass communication advertising majors in particular will benefit.
BaRoss said, overall, she thought the 21-credit minor was a good one to have available.
“I definitely think so, especially because the marketing and advertising studies are in two completely different colleges. I really think it will allow advertising students to learn more about marketing,” BaRoss said. “I wish it was around earlier in my Towson career so I could’ve taken part. I’m definitely going to lead people toward the marketing minor.”