Ed Desk: We must protect this slogan
Ever since former AD Mike Waddell left for Arkansas, #UpRoar seems to have died down in the promotion of the football team.
Not saying that’s a good or a bad thing, but I miss the pesky little hashtag.
I also didn’t help that the NCAA banned hashtags on football fields, so Towson fans were no longer subjected to stare at it during home games.
It’s awesome that the team is ranked No. 2 in the nation, but we need to give the Towson football team a new promotional phrase. Here are some suggestions.
“Six Seconds.” Head Coach Rob Ambrose pretty much uses this in any interview, and it’s even on the team’s CAA Championship rings.
The average length of a football play is six seconds, and Towson does in fact, play football.
Very rarely does a football team market its coach, and few football coaches have catchphrases. The school could start making shirts with Ambrose’s face on it and a speech bubble that says “Six Seconds” and it could make “#SixSeconds” shirts. And who doesn’t love a good T-shirt?
“Because Terrance West plays here.” West is easily the best player on the team, and is the focal point of the offense. Even if Towson starts losing, it should still advertise the fact that the leader in rushing touchdowns in the FCS is on the team.
For that matter, if West played in the FBS he would be leading that category by four touchdowns. Market the heck out of his guy before he graduates.
“#UpRoar.” Why not bring back an old favorite? I miss the days of every single sport accounting using this hashtag. Even if the team was losing, “#UpRoar” would find its way into a Tweet. Even if we can’t paint it on the field, take it to the stands.
Every hypothetical seat on the bleachers could have “#UpRoar” spray painted on it. That way, when students stand up to go use the bathroom, they’ll see the hashtag and then take to Twitter to promote the team.
“Leave no doubt.” I’m pretty sure this is already the official slogan inside the locker room, and I’ve certainly heard Ambrose use this in interviews before.
Sticking with the whole marketing Ambrose idea, this is a great one. I can already picture a poster now.
It’s all black, and Ambrose’s face takes up the majority of the poster. Over top of his head in the Impact font are the words “Leave no doubt.”
I feel like this works well for an Under Armour slogan too.