Social Media Spotlight: Savvy student finds Twitter niche
Name: Benjamin Vershel
Platform: Twitter (4,506 followers)
Who is Benjamin Vershel: Sophomore from Frederick, Md. You can find him hanging out with his Theta Chi brothers or his home away from home, Tower B. He hopes to be a self-starter businessman and go into the field of finance.
Success story: Vershel entered the social media world of Twitter in 2008 because he simply enjoyed surfing the Internet. After a five-year hiatus, he came back on the scene in summer 2013.
“By the end of the summer my goal was to get 1,000 followers, and I met that goal,” Vershel said. He made a Facebook status promoting his Twitter and spread the word to his fraternity. Vershel even went as far as posting on his fraternity’s national page.
“My goal by the end of the school year is to get 5,000 followers,” Vershel said.
Why Twitter is important: “It is an investment of myself and a way for me to secure my future,” Vershel said. Vershel believes if he is on an interview with a prospective employer, having such a large fan base on Twitter is a positive characteristic. Ultimately, this makes him stand out in the crowd.
Why follow: You can find Vershel tweeting at least once a day about either his life, or what’s going on in the news. He often shares inspirational or funny tweets and in January, he even participated in a Twitter campaign to raise money for Children’s Miracle Network Hospitals.
–Compiled by Nicole Salem